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Item 1513 of 2620

Vintage storage tin for Knäckebröd by Wasa

SKU: 763

Vintage storage tin for Knäckebröd by Wasa. 

Multicolored Wasa tin with orange, brown and blue details. Rectangular shaped tin with inward rounded corners. Loose lid with a wide rim. Gold on the inside. Both the lid and the front and back of the tin shows an image of a blond woman with a bunch of ears of corn in her arms, and the Swedish flag in the background.

Text: Het knapperige Knäckebröd uit Zweden (The crispy Knäckebröd from Sweden).

  • Height: 12,5 cm. 
  • Length: 19 cm. 
  • Width: 8 cm. 
     

The Swedish company Wasabröd is the largest producer in the world of Scandinavian style crisp bread (Swedish: knäckebröd, Finnish: näkkileipä, Norwegian: knekkebrød, Danish: knækbrød, Icelandic: hrökkbrauð). The Wasabröd company has been in business since 1919, opening its first bakery in the city of Skellefteå. Since 1983 it has been under foreign ownership, first by the Swiss pharmaceutical corporation Sandoz (later merged with Ciba Geigy to become Novartis), and from 1999 by the Italian food producer Barilla Alimentare S.p.A..

The first bakery in Skellefteå, founded by Karl Edvard Lundström, was supplemented by another, completely mechanized, one in Filipstad in 1931, which has since become the main seat of the corporation. It later acquired several other Swedish bakeries. It started exporting bread in the 1940s, with the first foreign subsidiary founded in Denmark in 1965 and the first foreign bakery built in Celle in Germany in 1967. In the early 21st century Wasabröd sells about 80% of its production outside Sweden.


Some translations come from an automated system and may contain errors. 

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