Biscuit and gingerbread tin by Verkade with a floral motif

Biscuit and gingerbread tin by Verkade with a floral motif.

• Manufacturer: Koninklijke Verkade Fabrieken B.V.
• Date of manufacture: 1950 - 1980

Description
Vintage set consisting of two tins made by Verkade. A rusk tin and a gingerbread tin with a floral motif.
The rusk tin has a loose lid, while the gingerbread tin has a hinged lid.

The decoration of both tins consists of a light yellow background with images of a vertical row of flowers in red, yellow and blue between grey leaves.

Text. Koninklijke Verkade factories NV Zaandam Holland.

A moment of real Dutch cosiness with this beautiful combination of rusk tin and gingerbread tin from Verkade designed by Cees Dekker. Verkade was a true pioneer in packaging design.

Cornelis (Cees) Dekker (1900-1990) was a Dutch artist. He joined the Zaanse Koekfabriek Verkade as the first designer in 1923, although he had actually wanted to become an independent artist. When Verkade, Hille and finally Albert Heijn became his customers, Dekker was taken on permanently by Verkade.

Condition
This set of Verkade tins is in a vintage condition with traces of use and age-related traces of wear. Photos are part of description.

Dimensions

Rusk tin

• Height 21 cm.
• Diameter: 10.5 cm.

Gingerbread tin

• Length: 28 cm.
• Height: 9.5 cm.
• Width: 10 cm.

Verkade rusk
A roll of Dutch rusk contains thirteen pieces. That is a remarkable number. The reason for this is the fact that crates with a capacity of one hundred pieces were used for individual sales. When they switched to roll packaging, Verkade wanted to maintain the old crates, and exactly eight rolls of thirteen rusks each were placed in them. The competition then chose the same number.

In the 1960s there was a tight labor market, and it was difficult for companies to get staff. When an employee of the rusk factory resigned at Verkade, they naturally did their best to keep this man. Why do you want to leave? he was asked. His answer was that his stomach couldn't handle the amount of food. What turned out? His colleagues had convinced him that, for the sake of the Verkade maintains quality principle, he had to inspect every hundredth rusk by eating it. The management quickly relieved him of this duty and the man remained satisfied with his employment.

Verkade was originally a Dutch company that manufactured articles such as rusk, chocolate and biscuits. Tea lights were also manufactured for some time. The Verkade factories are traditionally located in Zaandam and are important in the development of the food industry in the Zaan region.

Verkade, a genuine dutch brand.
Verkade was founded on May 2, 1886. Then Ericus Gerhardus Verkade opened his Steam, Bread and Rusk factory "De Ruyter". The name "De Ruyter" was chosen with a bow to the past; the first flour mill of West Zaandam carried that name. The products of the first hour were; bread, rusk, honey gingerbread and biscuits, later on the also produced tea candles. "De Ruyter" is now still recognizable in the logo of the Verkade brand. In the course of time Verkade switched to making cookies and chocolate.

In 1950 Verkade received the predicate Royal.

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