Vintage Tupperware through the years!

"Let's delve into some nostalgic Tupperware history and conjure up vivid images! I bet most of you have some cherished memories associated with Tupperware, right?


Tupperware is the brand name for a line of home products encompassing preparation, storage, containment, and serving items for the kitchen and home, which were initially introduced to the public in 1948.

During the Great Depression, when Tupper's landscaping company went under, he fortuitously secured employment in a plastics factory. Always the inventive mind, he acquired a few of their molding machines and began experimenting at home. The first true commercial version of Tupperware emerged after WWII when DuPont tasked him with exploring peacetime applications for their plastic.

Tupperware was available in hardware and department stores and even had an independent outpost on Fifth Avenue in New York City. However, likely due to its unfamiliar material and design, Tupperware struggled to gain traction and initially faced challenges in sales.

It wasn't until a woman named Brownie Wise entered the scene that Tupperware truly took off!

In the late 1940s, Brownie was introduced to Tupperware, and it didn't take long before her extraordinary talents caught the attention of Earl S. Tupper. Astonished by Brownie's ability to sell products through social gatherings, Tupper invited her to join his company in 1951.

As president, Brownie established a substantial sales force and started training thousands of young protegés to host Tupperware home parties. By the mid-1950s, Tupperware employed approximately 20,000 women.

The inaugural Tupperware party was hosted in Detroit by a single mom.

In 1954, Brownie became the first woman to grace the cover of Business Week magazine. At the peak of her success, Brownie seemed almost invincible.

The Guinness Book of World Records recognized Tupperware as one of the greatest inventions of the 20th century.

Today, Tupperware parties are held globally every 1.4 seconds.

Among their most iconic products, the original Wonderlier bowls were available in a myriad of vibrant colors, ranging from fluorescent pinks and yellows to more subdued olive greens and rusty reds.

The lid design was inspired by a paint can!

Consumers struggled to comprehend the design of the lids (a fact that perplexes us now), resulting in low sales at stores. Brownie Wise proposed the idea of hosting events where people could demonstrate how Tupperware worked to their friends. By 1951, the concept was so successful that Tupper decided to withdraw the product from stores and exclusively sell through parties!

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