Antique tin for sugar with pouring lid and embossed embossed decorations by De Gruyter

Antique tin for sugar with pouring lid and embossed embossed decorations by De Gruyter

• Manufacturer: Wed. J. Bekkers and Son / De Gruyter
• Date : 1900 - 1924

Description
Square tin with a loose lid, including a lid with a sprinkle opening. Both the lid and the tin box feature embossed embossed decorations. The decoration consists of various domestic scenes. Vermeer's Milkmaid. These tins were very popular in the early years of the last century.

On all sides of the tin the text "SUIKER" (Sugar).

Condition
This tin for sugar is in a vintage condition with traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 18 cm
• Length: 10.5cm
• Width: 10.5 cm

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children.

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