Vintage biscuit tin with an image of an interior inn for de Gruyter

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Vintage biscuit tin with an image of an interior inn for de Gruyter

• Manufacturer: De Gruyter
• Manufacture date: 1920 / 1960

Description
This tin biscuit tin from De Gruyter has a rectangular shape with short flattened corners. The tin has a hinged lid. The hinge is a one-piece needle hinge. Folded edge look at one of the corners. The lid has no seams. The decoration of this tin consists of a brown-coloured cloudy background. On top of the lid is a representation of men and women (travelling party) in the interior of an inn. Also two dogs, one sitting and the other lying. The lid has an embossed edge.

Text in relief on the bottom: "And better wares And 10 per cent only de Gruijter".

Condition
This tin is in an original vintage condition with traces of use and age-related traces of wear. Photos are part of the description.

Dimensions

• Height: 7.1 cm.
• Length: 19.5 cm.
• Width: 11.5 cm.

De Gruyter was a retail chain in the Netherlands, in the 19th century and 20th century (until 1976). At its peak, there were more than 550 stores and nearly 7,500 employees.

An important element in the sales policy was the giving of a 10% discount when handing in the receipts. The slogan of De Gruyter was, therefore: And better true and ten per cent, only De Gruyter.

As a customer binder, De Gruyter gave away a small gift for children every week from 1948: the legendary Candy of the week. It was introduced when sugar went off the receipt after World War II and there was too much sugar on offer. With a few guilders worth of groceries, unsolicited candy was given to the children.

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